I’m a Creative Director with a passion for shaping brand identities and creating meaningful connections with audiences. Born and raised in China, educated in the United States, and fortunate to have lived in Paris and London earlier of my life, I bring a global, multicultural perspective to my work.

From founding and leading Vie Athletica—an independent activewear and lifestyle brand—to directing campaigns for global clients like INFINITI at Cheil Worldwide, I’ve spent the past few years uniting design, storytelling, and strategy to build brands people trust and love.

Now based in the Bay Area, California, I continue to explore the intersection of culture, community, and creativity, helping brands grow with authenticity and impact.